Overwhelmed? Are you willing to create something new and the only thought of it makes you feel as if you’re at the bottom of Mount Everest?

I get that. Right now I’m making a complete makeover of my businesses. This means building from the ground up. This means being patient. Rome wasn’t built in one day. This means being humble. Starting over might involve small tiny victories and a few setbacks. This means having faith in the unseen. Believing that success it’s inevitable even if there are no guarantees.

Right now I’m rebuilding my marketing agency in a completely new format (which also involves new online coaching programs)and I’m starting a new online business around my music. There’s so much to do... sometimes if I fall in the trap of worry and rumination, I can easily feel overwhelmed and discouraged. But then I chose to think better. I ask myself: “What is the next step?” I just write it down in my journal, and I give my full attention to the completion of the most important fundamental action that is essential so that I progress.

I block everything else but that...

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About Small Pleasures in Life and Breaks. About Going Out and Breath.

Today I finally got out of the house and got away from my computer. Time to go out, and as you can see have some frozen yogurt. As an online entrepreneur, I don’t have a 9-5 pm schedule that I need to follow, and, being honest, I tend to work out way too much... Way more than if I had a 9-5 job... My boyfriend frequently fights me because he says I work too much and I spend too much time in front of my computer. He’s right. I am addicted to crossing out tasks of my do-to list... But you know what? I’m working on changing that.

I’ve realized that I haven’t enjoyed my life as much as I could have in the last 10 years or more (yeah, it’s that bad!). I believe in hard work, but I confess I’m way too obsessed with achieving my goals or knocking down my to-do list. This obsession is not the main reason why I’ve been a success. I fact I believe it’s the reason why I’m not even more successful... That much stress and pressure...

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Starting The Day With Gratitude

Best way to stay in track and not get lost, confused, or worried. Every day in the morning set the timer for 5 minutes and write all the things you’re grateful for. Once you’re in a roll, 5 minutes is not enough. So so many things to be grateful for... (I always include in my list this cellphone where I’m typing right now). Your life is full of wonderful things. You just need to remind yourself...

Look around. Look inside yourself. Be grateful for the person you’ve become and the challenges you’ve overcome. Be grateful to yourself for being who you are. Now you’re ready to start the day.

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HOW MANY THINGS ARE YOU FOCUSING ON

Uncategorized May 12, 2020

If your answer is more than ONE, you're not focusing, I'm sorry... I know! It's painful having to choose! How are we supposed to focus on one thing only when you have so many options, responsibilities, and distractions bombarding you every day? I feel you!

CONFESSION TIME: This has always been my #1 struggle in my professional life. It's hard to focus on 1 thing when:

  1. You are passionate and excited about learning new things and taking challenges.
  2. You are a hardworking person willing to do whatever it takes to make things happen.
  3. You have multiple talents and you're not scared of learning new things.

The truth is that multitasking doesn't exist. The best you can do is keep switching your attention from one thing to another. Therefore, this is what I do to improve my focus:

  • SET 1 THING I WANT TO FOCUS ON AND 1 MAIN PROJECT WITH A DEADLINE. After I complete that, I set a new one.
  • SET 1 THING I WANT TO FOCUS ON EVERY DAY TO ACHIEVE THE DEADLINE I JUST SET.
  • WORK ON SEASONS. Choose 1...
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Meditation Time

I’m currently committed to meditating at least once a day, and if possible twice. Through meditation, I’ve learned to identify the different voices in my mind and I’ve learned to redirect them.

Years ago, I thought that the voices in my head were actually my voice. With time I’ve learned to redirect them into different directions. Especially when I wake up I try to replace negative thoughts by positive affirmations even before opening my eyes. I wouldn’t have been able to do this if it wasn’t for my meditation practice.

PS: Cats boost your meditation, did you know?

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NINE YEARS AGO I CREATED MY FIRST INFO PRODUCT TO SELL ONLINE

I started selling this course: "Fundamentals of Voice Technique", in 2012. [By the way, that's a bad name... too wordy and technical lol]. Anyways, it was a set of DVDs containing the method I developed for my singing students.  At the time I had been a full-time voice coach for 8 years. I knew exactly what to teach and what to say. I had been training between 6 and 8 students per day 5 days a week. I thought this could be a good way to get some extra cash when selling it on a platform like eBay and through my blog. I'd also sell it to my students as a study guide to practice at home. When I decided to do it, I didn't have a camera, a mic or any money to invest in hiring a video team. Actually, I didn't have any money to invest at all... And I didn't have any training on how to do it. In 2011, there were no online marketing lessons Youtube as you can find them now...

I called my friends. I knew a guy who owns a recording studio and I offered him to promote his...
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WHY YOUR IDEAL CUSTOMERS ARE NOT REACTING TO YOUR FACEBOOK ADS?

#facebookads #fbads May 07, 2020

It's because you're not talking to THEM. Lately, I've been reviewing some facebook ads of some of my coaching clients. Even though the current price of Facebook ads is way lower than it was just a few months ago and my clients said they had previous experience in this type of advertising, their campaigns are not working and they're losing money. No engagement. No results. I took a look at the creative part (text and video/photo) and I noticed all of them were making one of the most common mistakes when it comes to FB ads. Their ads were not talking to their ideal customers. These ads made my clients look good and smart, while they were giving long explanations of related topics, just as you could find them in a textbook. However, even when this could work in certain situations when you're posting inside your blog or your platform, this hardly ever works for FB ads. When you do this, it's like calling someone by the wrong name and wondering why they don't respond to us. They assume...

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YOUR MIND MIGHT TRY TO STOP YOU. DON'T PLAY THE GAME.

JUST KEEP GOING. Right after making a decision and getting things moving, you might get hit with a setback. You might start doubting yourself and the validity of the whole idea. Maybe today, you might feel like not posting, not sending that email, not networking, not making that phone call, not trying that new strategy or offer that sounded great a week ago... but that for some reason now has lost its appeal to you. You might feel exhausted. You might be thinking: "It's not working", "It's not making any difference", "Maybe I should do something else". If so, JUST KEEP GOING. We tend to become very emotional when focused on results for a specific action or a short period of time. We might get discouraged when having a bad day of low conversions. Focusing on the results of micro-actions without looking at the overall performance of the strategies can make you lose perspective of what's actually working and what's not working.

You need to keep going and gather enough data to reach...

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ESSENTIAL GEAR FOR YOUR VIDEO MARKETING MATERIAL

YOU, YOUR PHONE/LAPTOP/COMPUTER, INTERNET CONNECTION, LIGHT (sun/desk lamp/candle), WINDOW FRAME, PILE OF BOOKS, CARDBOARD BOXES YOU GOT FOR YOUR LAST AMAZON PURCHASE (or a tripod) and FREE SOCIAL MEDIA ACCOUNTS (Facebook, YouTube, Instagram, Linkedin, TikTok)

What? Did you think I would go super fancy?
Did you want me to share a camera model you could buy for $2k plus lenses, ring lights, softboxes, wireless Sennheiser mics...? Well, no. That is not essential. If you're not doing online video NOW from your social media accounts the only reason is that YOU don't want to, or that you don't have anything to say... If you're waiting to get the "right gear" to do online video, you are procrastinating. I'm not pointing fingers at you. I got it. I've done that too, trust me. I have so much video and photo gear that I don't even know how to use, stuff that it's just taking storage space. Nowadays, most of the time, I end up using just my phone and my laptop so that...

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DO YOU WANT TO START AN ONLINE BUSINESS TO MAKE QUICK CASH? GOOD LUCK... YOU'LL NEED IT

Being in business as an online entrepreneur since 2012, I've seen so many ads and promises on how to become a millionaire overnight... They sell you "the exact template that made 3 MM dollars in 6 months", the "formula to scale your business in 30 days"... Of course, that sounds sexy and thousands of people buy into it, spending their last dollar believing this will save them. However, reality shows that less than 2 % of people who buy coaching and consulting programs to build their online businesses succeed. (Actually, 2% is an optimistic percentage, it might be less than that). My guess is that the reason for this is that it's not as easy as they thought it would be. Most people give up because they can't keep up with the challenge. In order to build an online business, as in any other business, you need to commit and play the long game. You'll be challenged. You'll hit roadblocks. Unless you're very lucky and succeed the first time you try, you'll have to test offers and...

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HOW TO LOVE YOUR VOICE?

SIGN UP for my Online Mini-Course "HOW TO LOVE YOUR VOICE"! Through simple and powerful exercises you'll learn to appreciate your voice and to correct the issues that you are currently not happy about. Video lessons on breathing, projection, mindset and bulletproof confidence, anti stage fright meditation, vocal warm up and MORE! FOR SPEAKING AND SINGING. RECOMMENDED FOR ALL LEVELS!

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