Pro Car Collision Center is a Body Shop in the San Fernando Valley, California. Their goal was to ensure a consistent flow of new clients every month.
After analyzing the specific situation of their business, we identified various circumstances in which they would get new clients:
- Someone crashed their car and needed urgent assistance
- Someone gave a referral to someone who just crashed their car
- Someone wanted to improve the looks of their car by getting rid of old dents or applying a new paint
In any case, we needed to create new relationships and awareness in the area so that when the unexpected happens, Pro Car would be top of mind as the most trusted option.
We decided to create a Facebook Ads campaign offering a low price offer: Scratch Removal.
This service would normally cost around $200 dollars, but we offered it for only $60 dollars. This would cover the cost of the service and pay for the advertisement.
We also did a Facebook Live campaign to promote the Discounted Scratch removal and another Video Campaign to promote the Complete Paint Job at a discounted rate.
Since 50% of Pro Car Collision's clients are Latinos, we decided to split test ads in Spanish and in English.
By creating options for different offers, types of videos, and audiences we were able to identify what was the best converting and profitable one.
Here are some screenshots of the ads we created as part of the campaign:
The best converting campaign was the LIVE BROADCAST. More than 60 clients booked appointments and downloaded coupons for the Scratch Removal Offer. Once clients were at the store, 15% decided to upgrade from the Scratch Removal to the Complete Paint Job.
This campaign had 15X ROI.
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