ESSENTIAL GEAR FOR YOUR VIDEO MARKETING MATERIAL

YOU, YOUR PHONE/LAPTOP/COMPUTER, INTERNET CONNECTION, LIGHT (sun/desk lamp/candle), WINDOW FRAME, PILE OF BOOKS, CARDBOARD BOXES YOU GOT FOR YOUR LAST AMAZON PURCHASE (or a tripod) and FREE SOCIAL MEDIA ACCOUNTS (Facebook, YouTube, Instagram, Linkedin, TikTok)

What? Did you think I would go super fancy?
Did you want me to share a camera model you could buy for $2k plus lenses, ring lights, softboxes, wireless Sennheiser mics...? Well, no. That is not essential. If you're not doing online video NOW from your social media accounts the only reason is that YOU don't want to, or that you don't have anything to say... If you're waiting to get the "right gear" to do online video, you are procrastinating. I'm not pointing fingers at you. I got it. I've done that too, trust me. I have so much video and photo gear that I don't even know how to use, stuff that it's just taking storage space. Nowadays, most of the time, I end up using just my phone and my laptop so that I don't procrastinate. I just want to get it DONE! 

If you have an iPhone, you have everything you need! Just put it in the frame of your window and stay in front of the window facing the light! I have an iPhone 11 Pro Max which is AMAZING for video and photos... I don't need to use a camera! We live in times in which vulnerability and real-life connection matters more than perfectionism. Actually, according to marketing statistics, the simpler, the better. Even if the dog barks while you're going live, that's ok! Just do online video. Just do it! IF it wasn't perfect, the next one will be better!



 

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