YOUR MIND MIGHT TRY TO STOP YOU. DON'T PLAY THE GAME.

JUST KEEP GOING. Right after making a decision and getting things moving, you might get hit with a setback. You might start doubting yourself and the validity of the whole idea. Maybe today, you might feel like not posting, not sending that email, not networking, not making that phone call, not trying that new strategy or offer that sounded great a week ago... but that for some reason now has lost its appeal to you. You might feel exhausted. You might be thinking: "It's not working", "It's not making any difference", "Maybe I should do something else". If so, JUST KEEP GOING. We tend to become very emotional when focused on results for a specific action or a short period of time. We might get discouraged when having a bad day of low conversions. Focusing on the results of micro-actions without looking at the overall performance of the strategies can make you lose perspective of what's actually working and what's not working.

You need to keep going and gather enough data to reach more accurate conclusions. Your emotions might be fired by results in the short term. Don't be emotional about your business. Play the long game. Evaluate your numbers after obtaining a large number of samples. Then decide what works and what doesn't. Be ok with losing micro battles. Master your mind's voice that's trying to keep you just where you're at. Protecting you when you're taking new risks. Make a plan. Commit. Be congruent. Control your emotions. Play the long game.

JUST KEEP GOING.

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