HOW MANY THINGS ARE YOU FOCUSING ON

Uncategorized May 12, 2020

If your answer is more than ONE, you're not focusing, I'm sorry... I know! It's painful having to choose! How are we supposed to focus on one thing only when you have so many options, responsibilities, and distractions bombarding you every day? I feel you!

CONFESSION TIME: This has always been my #1 struggle in my professional life. It's hard to focus on 1 thing when:

  1. You are passionate and excited about learning new things and taking challenges.
  2. You are a hardworking person willing to do whatever it takes to make things happen.
  3. You have multiple talents and you're not scared of learning new things.

The truth is that multitasking doesn't exist. The best you can do is keep switching your attention from one thing to another. Therefore, this is what I do to improve my focus:

  • SET 1 THING I WANT TO FOCUS ON AND 1 MAIN PROJECT WITH A DEADLINE. After I complete that, I set a new one.
  • SET 1 THING I WANT TO FOCUS ON EVERY DAY TO ACHIEVE THE DEADLINE I JUST SET.
  • WORK ON SEASONS. Choose 1...
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Meditation Time

I’m currently committed to meditating at least once a day, and if possible twice. Through meditation, I’ve learned to identify the different voices in my mind and I’ve learned to redirect them.

Years ago, I thought that the voices in my head were actually my voice. With time I’ve learned to redirect them into different directions. Especially when I wake up I try to replace negative thoughts by positive affirmations even before opening my eyes. I wouldn’t have been able to do this if it wasn’t for my meditation practice.

PS: Cats boost your meditation, did you know?

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NINE YEARS AGO I CREATED MY FIRST INFO PRODUCT TO SELL ONLINE

I started selling this course: "Fundamentals of Voice Technique", in 2012. [By the way, that's a bad name... too wordy and technical lol]. Anyways, it was a set of DVDs containing the method I developed for my singing students.  At the time I had been a full-time voice coach for 8 years. I knew exactly what to teach and what to say. I had been training between 6 and 8 students per day 5 days a week. I thought this could be a good way to get some extra cash when selling it on a platform like eBay and through my blog. I'd also sell it to my students as a study guide to practice at home. When I decided to do it, I didn't have a camera, a mic or any money to invest in hiring a video team. Actually, I didn't have any money to invest at all... And I didn't have any training on how to do it. In 2011, there were no online marketing lessons Youtube as you can find them now...

I called my friends. I knew a guy who owns a recording studio and I offered him to promote his...
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WHY YOUR IDEAL CUSTOMERS ARE NOT REACTING TO YOUR FACEBOOK ADS?

#facebookads #fbads May 07, 2020

It's because you're not talking to THEM. Lately, I've been reviewing some facebook ads of some of my coaching clients. Even though the current price of Facebook ads is way lower than it was just a few months ago and my clients said they had previous experience in this type of advertising, their campaigns are not working and they're losing money. No engagement. No results. I took a look at the creative part (text and video/photo) and I noticed all of them were making one of the most common mistakes when it comes to FB ads. Their ads were not talking to their ideal customers. These ads made my clients look good and smart, while they were giving long explanations of related topics, just as you could find them in a textbook. However, even when this could work in certain situations when you're posting inside your blog or your platform, this hardly ever works for FB ads. When you do this, it's like calling someone by the wrong name and wondering why they don't respond to us. They assume...

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YOUR MIND MIGHT TRY TO STOP YOU. DON'T PLAY THE GAME.

JUST KEEP GOING. Right after making a decision and getting things moving, you might get hit with a setback. You might start doubting yourself and the validity of the whole idea. Maybe today, you might feel like not posting, not sending that email, not networking, not making that phone call, not trying that new strategy or offer that sounded great a week ago... but that for some reason now has lost its appeal to you. You might feel exhausted. You might be thinking: "It's not working", "It's not making any difference", "Maybe I should do something else". If so, JUST KEEP GOING. We tend to become very emotional when focused on results for a specific action or a short period of time. We might get discouraged when having a bad day of low conversions. Focusing on the results of micro-actions without looking at the overall performance of the strategies can make you lose perspective of what's actually working and what's not working.

You need to keep going and gather enough data to reach...

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ESSENTIAL GEAR FOR YOUR VIDEO MARKETING MATERIAL

YOU, YOUR PHONE/LAPTOP/COMPUTER, INTERNET CONNECTION, LIGHT (sun/desk lamp/candle), WINDOW FRAME, PILE OF BOOKS, CARDBOARD BOXES YOU GOT FOR YOUR LAST AMAZON PURCHASE (or a tripod) and FREE SOCIAL MEDIA ACCOUNTS (Facebook, YouTube, Instagram, Linkedin, TikTok)

What? Did you think I would go super fancy?
Did you want me to share a camera model you could buy for $2k plus lenses, ring lights, softboxes, wireless Sennheiser mics...? Well, no. That is not essential. If you're not doing online video NOW from your social media accounts the only reason is that YOU don't want to, or that you don't have anything to say... If you're waiting to get the "right gear" to do online video, you are procrastinating. I'm not pointing fingers at you. I got it. I've done that too, trust me. I have so much video and photo gear that I don't even know how to use, stuff that it's just taking storage space. Nowadays, most of the time, I end up using just my phone and my laptop so that...

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DO YOU WANT TO START AN ONLINE BUSINESS TO MAKE QUICK CASH? GOOD LUCK... YOU'LL NEED IT

Being in business as an online entrepreneur since 2012, I've seen so many ads and promises on how to become a millionaire overnight... They sell you "the exact template that made 3 MM dollars in 6 months", the "formula to scale your business in 30 days"... Of course, that sounds sexy and thousands of people buy into it, spending their last dollar believing this will save them. However, reality shows that less than 2 % of people who buy coaching and consulting programs to build their online businesses succeed. (Actually, 2% is an optimistic percentage, it might be less than that). My guess is that the reason for this is that it's not as easy as they thought it would be. Most people give up because they can't keep up with the challenge. In order to build an online business, as in any other business, you need to commit and play the long game. You'll be challenged. You'll hit roadblocks. Unless you're very lucky and succeed the first time you try, you'll have to test offers and...

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Online Video Is The New Normal

I remember back in 2013 when I started transferring my 1-on-1 coaching clients from my studio into a Skype sessions format...people called me crazy. Many students stopped working with me because they thought “online calls don’t work”. Some people said I should give discounts for teaching on Skype instead of in-person... ( Of course I didn’t, I haven’t decreased the value I provide to my clients just because it’s a video call). Forward to 2020, for most of the working people in the world, video calls have been the only life saving chance to stay in business. Those who were reluctant to using live video calls for work are now rushing into putting systems in place and wondering where to start...

No matters what happens next when it comes to reopening the economy, live video calls will become widely accepted and valued as a main way of delivering services. Even if you’d rather work in person, use this time to grow your brand and your...

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Your time has passed. You're too old to keep up with the new generations, online marketing and technology

Uncategorized Apr 30, 2020

In the last few days, some people I really admire have told me that they feel behind. They say it's hard for them to compete with the newer generations, with kids born in the digital era who can "effortlessly" use technology and succeed online.
These people who feel behind are not old (at least I don't consider them old). They're in their 40s. They're extremely talented and VERY accomplished.
.I'm amazed.
I try to "coach" them and tell them that now, with all the internet tools and strategies that are available to everybody they can take their talent through the roof! Now they have the power to scale their reach and put their art out there for the world to see them. They can SCALE ONLINE!
On the other hand, the same day, my 83 year-old aunt sends me a message on Whatsapp. She forwards me a hilarious video with a meme, she uses emojis. Then she asks me about how to upload pictures of her knitting creations on Instagram and how to start an online store.
She started her own fashion line 10...

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5 STEPS TO PROTECT YOUR BUSINESS FROM THE CURRENT CRISES

 

If you're a business owner, a service provider or if you just lost your income watch this! 

 

DO YOU WANT TO TEST HOW WELL YOU'RE USING YOUR VOICE? TAKE MY FREE SPEAKING VOICE QUIZ!  CLICK HERE
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Hi friends. How are you doing? Today I want to share with you five ways, five steps for you to protect your business from the current crisis. My name is Lorna Earnshaw. I am an online marketing consultant. I'm an online marketing entrepreneur. I'm the author of the bestseller book. Speak out to close deals, and today I decided to do this broadcast, these Facebook live because I see that there are a lot of people that are kind of freaking out right now and people are wondering how to make it through the current situation. We all know what's going on. We all know that there is a lot of fear around. We all know that everything...

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