WHY YOUR IDEAL CUSTOMERS ARE NOT REACTING TO YOUR FACEBOOK ADS?

#facebookads #fbads May 07, 2020

It's because you're not talking to THEM. Lately, I've been reviewing some facebook ads of some of my coaching clients. Even though the current price of Facebook ads is way lower than it was just a few months ago and my clients said they had previous experience in this type of advertising, their campaigns are not working and they're losing money. No engagement. No results. I took a look at the creative part (text and video/photo) and I noticed all of them were making one of the most common mistakes when it comes to FB ads. Their ads were not talking to their ideal customers. These ads made my clients look good and smart, while they were giving long explanations of related topics, just as you could find them in a textbook. However, even when this could work in certain situations when you're posting inside your blog or your platform, this hardly ever works for FB ads. When you do this, it's like calling someone by the wrong name and wondering why they don't respond to us. They assume...

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